For the first time, half of Britain's 10-year-olds now own a smartphone. But the nature of innovation on the web means it is getting harder for parents to keep up with them. Compared to even a year ago, the range of platforms and apps being used has grown sharply, with a particularly striking rise in use of WhatsApp, Tik Tok and Twitch – less so Instagram, and Facebook is so 2018!
One of the most striking developments is the growth in gaming, particularly among girls. Just under half of five to fifteen-year-old girls play games online, up from 39% in 2018. In short, children are spending much more time online doing a far broader range of things and getting hooked on the internet at an ever earlier age.